Shark-Inspired Sunglasses for 30th Anniversary of Shark Week


nanea Knockaround, a San Diego-based sunglasses company, is excited to announce the release of this year’s official 2018 Shark Week sunglasses. This is Knockaround’s 4th installment of their annual Shark Week collaboration with Discovery. $5 from every $35 pair of sunglasses from this years’ release will be donated to Oceana, the leading international conservation organization focused on protecting and restoring the world’s oceans.  This year also marks the 30th anniversary of Shark Week, the massively successful week-long programming block on the Discovery Channel, dedicated to the mysterious marine animals. Such a special year for the network demands an equally celebratory design for the limited-run sunglasses.
shark week
About the Limited-Run Sunglasses
Built on Knockaround’s durable and high-quality Fort Knocks frame style, the 2018 Shark Week sunglasses feature a translucent breakwater blue frame with Great White jaw graphics, silver hardware, and polarized predator red lenses. Every pair comes with a shark tooth microfiber protective pouch and Shark Week 30th anniversary commemorative packaging. Starting Wednesday, June 13th, the Shark Week sunglasses will be available to purchase for $35 on Knockaround.com with $5 from every pair sold going to Oceana. To date, Knockaround has donated over $30,000 to the non-profit to help fund science-based ocean research. Tune into Discovery starting July 22nd for Shark Week 2018. Watch eight days of shark-centric specials that aim to educate about the powerful predators of the sea while clearing up misconceptions. shark week
ABOUT KNOCKAROUND

Knockaround is the original, affordable sunglasses company, founded in 2005 in San Diego. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Knockaround has grown to offer eight different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive, online “design your own” custom sunglasses shop. Knockaround Sunglasses have been featured in well-known media outlets such as GQ, US Weekly, and The Today Show, and have been worn by several celebrities including Jessica Alba, Matthew McConaughey, Natalie Portman, Snoop Dogg, and John Legend. For more information, visit us at Knockaround.com and on Facebook, Instagram, and Twitter (@Knockaround).

shark week
ABOUT OCEANA

Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one third of the world’s wild fish catch. With more than 200 victories that stop overfishing, habitat destruction, pollution, and killing of threatened species like turtles and sharks, Oceana’s campaigns are delivering results. A restored ocean means that one billion people can enjoy a healthy seafood meal, every day, forever. Together, we can save the oceans and help feed the world. Visit Oceana.org to learn more.

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13 thoughts on “Shark-Inspired Sunglasses for 30th Anniversary of Shark Week

  • June 13, 2018 at 3:25 pm
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    I am loving these sunglasses! Seriously! I would be coined Mother of the Year with my kids if I get them these!

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  • June 13, 2018 at 9:20 pm
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    Those are really cool sunglasses. I love the design and perfect for summer / beach vacay! Kids would love these

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  • June 13, 2018 at 9:20 pm
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    Those are some Awesome sun glasses. And I can’t believe its been 30 years of Shark Week already!!

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  • June 13, 2018 at 9:54 pm
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    Reading this post with my daughter and she said she wants those glasses now.

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  • June 14, 2018 at 2:40 am
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    Those are some pretty cool sunglasses. I love the design and the tint!

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  • June 14, 2018 at 6:07 am
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    Those are some really cool and colorful sunglasses. My son would love them!

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  • June 14, 2018 at 1:17 pm
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    Ah! I have so many pairs of sunglasses but now I want another – THESE pretty badly LOL!

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  • June 14, 2018 at 2:16 pm
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    I had no idea shark week had been going on for 30 years! That is awesome, love the design of the glasses!

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  • June 14, 2018 at 9:06 pm
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    I’m not sure i could pull these off with my red hair but they sure look cool indeed!

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  • June 15, 2018 at 12:27 pm
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    I like what this brand is about, how cool! My son would love these sunglasses!!

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  • June 15, 2018 at 2:51 pm
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    Omg those are so awesome! My kids would love a pair of these!

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  • June 17, 2018 at 5:21 am
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    I had no clue about the shark week but so glad that I know now. These are some of the coolest pair of sunglasses. so pretty

    Reply

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